personal development, social marketing

Thoughts After GTC

So, a lot of companies have training conferences every year, where employees get together for lots of training packed into a few days. Arbonne does this as well, but it’s a little different than something corporate. I look forward to these couple of days ALL YEAR LONG, because Arbonne pulls out the stops and creates a jam packed conference full of awesome training, TONS of inspiration and personal development, and best of all, NEW PRODUCT LAUNCHES! Every year, it gets better, as the staff over at Arbonne tries to beat what they did the year before. And this year was just beyond amazing!

First of all, our conference takes place in Vegas, which is such a blessing, because people from all over the world travel for this event, and it’s in my state, a short 1 hour flight, or a long 7 hour drive away! And Vegas in April is usually gorgeous in the weather department, so you can count on some pool time! The conference takes place at the MGM Grand between the conference center and the Grand Garden Arena, right in the heart of the Vegas Strip, so there’s tons of restaurants and activities, if you want to take a few days before or after the event to explore.

One of my favorite parts of GTC is that I get to see so many people that I love from all over, and I get to meet new people! Our team is located all over the United States, so this is a great time to visit and hug team members that you usually only get to see on FB or over Zoom video conference. This year I even got to meet a few consultants who are members of my networking company, Polka Dot Powerhouse! And anyone who is part of Arbonne can tell you that the consultants who attend GTC are super friendly and love getting to know new people! I get to make new friends and build more awesome friendships each year that I go! It’s so fun!

A few months before GTC, our Arbonne book club read The 5 Second Rule, by Mel Robbins. Well, I can’t tell you how excited we were to learn that she would be our outside speaker this year! She is the #1 booked female speaker in the world, and she absolutely rocked the house, I will write more about that later. But for now, if you have not read her book, you NEED TO! Here is a link to purchase from Amazon (this is an affiliate link, so if you purchase I will make a little money), and there is even a journal you can get to work on while you are reading it!

Book: The 5 Second Rule by Mel Robbins

Journal: The 5 Second Rule Workbook

Arbonne utilizes it’s own successful consultants for most of our speakers throughout the convention, and I am always SO impressed with the content and the caliber of our speakers. Even Mel Robbins was blown away by the talent that our consultants have when it comes to speaking and inspiring a crowd of 16,000+ live and over 7,000 who tuned in virtually. And this year, my 4th GTC, I have to say, was the best I have seen yet.

ENVP Missy Wilson

One of my favorites was ENVP Missy Wilson. Her topic was the ABC’s of Owning Your Future, and the notes that I took could help anyone who is in business for themselves, whether it’s social marketing or a brick and mortar company. Some of the highlights:

*Don’t chase success, Attract it.

*It is more important to be interested, than interesting.

*You MUST circulate to percolate.

*Belief has a sound. Can your prospects and clients hear it in your voice? You must believe in your products, your company, your industry, and most of all (and probably hardest), yourself.

*Brick and Mortar is being replaced by Click and Order!

*Things can be managed, but people must be led.

*Protect your mindset and your priorities. Your priorities will keep you balanced and help you not get burned out.

ENVP Eunice Ray

Another stand out to me was ENVP Eunice Ray. This spitfire woman is 70 years old and has built a thriving business when most people would be retiring! She was absolutely amazing and so full of life and energy. I can only hope to be a fraction of how she is at that age! So inspiring! A few highlights from her talk:

*All of life is about persisting and never quitting.

*Be “others” focused.

*Your belief needs to inspire others and stay steady.

*Having a “side gig” will be a NECESSITY over the next few years.

*Cast your vision and stay on your side of the net.

Eunice with Kentucky’s governor Matt Bevin, signing the “Colonel Ronald D. Ray Traumatic Brain Injury Treatment Act” into law.

Also, this lady has done so much for veterans, which I appreciate so much as a family member of some amazing soldiers! She was instrumental in getting a law passed in Kentucky, the “Colonel Ronald D. Ray Traumatic Brain Injury Treatment Act”, that will help veterans be able to receive oxygen treatment for these brain injuries. Please go to to learn more and duplicate this legislation! Just another example of Arbonne consultants giving back and getting things done with causes they care about!

Author and Speaker, Mel Robbins

And then came Mel Robbins! Here are a few of the highlights from her speech that stood out to me! But seriously, go get her book!

*It is your responsibility to make your future limitless.

*LIMIT yourself LESS.

*Doubt is natural but letting it stop you is a CHOICE.

*There will ALWAYS be an excuse not to do something.

*The power is in you. Close the gap between thought and action. 5-4-3-2-1 GO!

*Your inner wisdom is always there. Do you have the clarity to hear it and the courage to use it?

*Confidence is the willingness to try.

*Nerves are good, they mean you are trying something. The difference between nerves and excitement is what you tell yourself about the situation. Notice your nerves, say 5-4-3-2-1 and tell yourself, I am so excited!

*Procrastination is a stress reliever habit. When you catch yourself stressing, acknowledge it, 5-4-3-2-1, and do ONE thing! Then do the next thing.

ENVP Miranda Burcham

Lastly, what I thought was the HIGHLIGHT of our entire conference, was our keynote ENVP speaker, Miranda Burcham. This woman is a powerhouse, fitness fanatic, mother of 5, and has fostered over 13 other children. She also spends a ton of time giving back to Haiti, building schools and helping with clean up after natural disasters. She inspired me, got me excited, brought me to tears, and had an incredibly long standing ovation. No one wanted her to leave the stage. It was absolutely amazing and I hope that we will have access to a shareable video, because her message was so wonderful and would benefit EVERYONE! Here are my highlights:

*Make your excuses your reasons.

*Don’t be attached to the outcome, be attached to the activity.

*Short term sacrifices for long term gain.

*Power of Deciding-gives you heart and grit. Everyday choose to do SOMETHING to move your business forward. Shut the back door. Success is not owned, it’s leased and rent is due EVERYDAY!

*Power of Invitation-Arbonne is worth more than a $10,000 envelope and you wouldn’t not give that envelope to your family and friends, so why are you keeping Arbonne from them?

*Power of Mental Edge-mental attitude is EVERYTHING. Use affirmations and power phrases.

*Power of Your Story-take your pen back and stand strong in YOUR story.

*Power of Pushing Your Own Buttons-Use your foot to propel you forward. Master pushing yourself.

*Power of Big Picture-Finding yourself in places you haven’t been before and finding the will to push through anyway

*Power of Grit-don’t be ashamed of the downs you go through, if you fall, get up and do it again!

*Power of a Comeback-Don’t stand down, stand tall.

Throughout her powerful speech, Miranda had her children come to stage. First, it was her younger son, who is obsessed with dollar coins. She told a story that they were at a baseball game and her son kept asking everyone if they had dollar coins and if he could have them. He didn’t get deterred if someone said no, he just moved on to the next person without batting an eye. Why can’t we, as adults, ask for what we want??? Don’t get attached to a no answer, just move on so you can find your yes!

Next, she spoke about her middle son, who wrestled in school. He wasn’t very tall, was underweight, and was definitely the underdog. But he never gave up and little by little, he started to win his matches, making a come back through his persistance. He went to the state championship, ended up losing, but instead of wallowing in his loss, Miranda found him in a pull up competition with some other boys and he was winning. He came out on stage and did 30 pull ups while being cheered on by all 16,000 of us. It was awesome!

Then Miranda said she was going to put herself out there and get out of her comfort zone for us. A few beautiful ladies, all shapes, sizes and ages took the stage and started dancing to our conference song, Limitless. All of a sudden, Miranda ran out with her beautiful pre-teen daughter and joined them, doing a choreographed dance for all of us to enjoy. It was just so amazing! Seeing her with her children, knowing that they are always watching us, and rocking the house along with them. It was a moment I will never forget and the inspiration that I needed! I always get caught up in guilt when I am away from my family, but she really made it clear to me that I am doing these things to better myself, creating a business that will make all of our lives better, and setting an example for my children that hard work will always pay off in the long run.

ENVP Miranda Burcham and her daughter
Miranda and her Limitless Dancers

I am home now, pumped up, inspired and completely confidant that the business choice I made in starting my Arbonne journey is still the best decision I have made! This little lipstick business is going to make my family’s dreams come true. Ain’t no shame in the side hustle game!

Here is a fun video of highlights from the conference! I hope you guys enjoyed this post, and I hope that if you are curious at all about what I do, that you reach out to me! I am truly passionate about this business and the opportunity it gives so many people who are brave enough to jump in and do something out of the norm!

GTC Highlights


social marketing, Uncategorized

Social (Network) Marketing is NOT a Scam!


Believe me, I did not EVER think that I would end up with a network marketing company. Not in a million years! I thought it was a scam, a scheme, and definitely not an honest way to make money. So when I started to fall in love with Arbonne’s products, I was very skeptical about the business side. Even after I signed up, I still didn’t understand it, but I started doing my homework and realized what a genius business model it is!

Of course, as with every industry, there are the bad guys out there. And unfortunately, that is what we mostly hear about right? So I have definitely had to deal with a ton of people ragging on me, telling me I am part of a scam, a pyramid scheme, that I was being taken advantage of. And it can be hard to hear those things, especially from people that you are close to. And that is why a lot of people don’t make it with their companies (a lot of other reasons too, but this is a big one). But I knew that there was something special about these products and this company and it just felt right to me. So I tuned out the naysayers, I educated myself, and I forged on!

Basically, network marketing, or social marketing as it is now being called more often, is a different form of distribution to get the product to the consumer. In traditional retail, the product is manufactured, then sent to a wholesaler, then a warehouse, then through advertising, then finally into a retailer where you, the consumer, can purchase it. Because of all the different channels the product goes through, which each cost money, your product is not the newest it could be once it’s finally in the store you purchase it at, and the majority of the money is going into each of these channels, meaning they aren’t putting the money into quality control of ingredients for your products.

With social marketing, we have cut out all those middle men. Our products go straight from the manufacturer, through our network of independent consultants, and into the hands of you, the consumer! Our independent consultants do our advertising by word of mouth, social media, etc. Arbonne doesn’t have to spend exorbitant amounts of money on advertising, so in turn, we can have the purest ingredients and the best technology at a fraction of the price! You won’t ever see paid ads in magazines or on TV for our products, any mention of our products in magazines are usually people reviewing it or we are getting an award of some sort. Even our own marketing materials only feature Arbonne consultants, so we aren’t paying models or talent for those photo shoots. A lot of people think that our products are on the expensive side, but if you compared the quality of our products to something in traditional retail, you would be blown away at how much they would be priced in that market!

Social marketing is a great opportunity for someone who wants to be their own boss and run their own business, but doesn’t want to invest a ton of money into start up, or buying into a franchise, which can be very expensive. These companies have low start up costs, which appeals to a lot of people. As an independent consultant, I am running my own company. But I have the amazing team at Arbonne behind me! They provide amazing marketing materials, our own personal website, a huge amount of resources for product training, sales training, personal development, the most amazing home office and customer service to help with any inquiries myself or my clients might have, etc. Becoming an entrepreneur for less than $100? It was a no brainer for me! If it didn’t work out, I wasn’t out thousands of dollars, and I got an great discount on the most amazing products I have ever used.

So because we have the social marketing business model, we have independent consultants, who build teams, and who teach their teams our system for success in the business, and they in turn build their own teams and teach them, and so on, and so on! It’s called duplication and it works! When people mention the pyramid to me, I kind of laugh at them now that I know more about it. Pyramid schemes are illegal in the US, so if Arbonne was a pyramid, it certainly would not have been around and successful for 38 years. The real pyramids are these huge corporations where the CEO is at the top and no one will ever have the chance to reach that top level no matter how hard they work or the time they put into it. In our company, everyone has the chance to promote to the top. It depends on the work that you put into it. We have no glass ceiling, there is unlimited income potential.

People tend to join a network marketing company because they think it’s going to be easy money. Well, that is definitely very far from the truth. This business is not easy. We have a simple system, but it is still work and you still have to apply yourself every day. This model is also a huge lesson in personal development. Because you are working for yourself, you don’t have to answer to a boss, but you also have to motivate yourself and make sure that you are doing all you can to be successful. This business will not just magically build itself. You go through trials and tribulations, hills and valleys, and you will learn a lot about yourself. And some people can’t handle diving deep to become the best version they have to offer. If you aren’t willing to grow, then this business is not for you.

I have a lot of favorites about what this business offers. For me, working from home is a huge thing. I have always known I wanted to be home with my kids, but I didn’t realize that I would need something for me. I needed to work and be useful, not just to my children and husband. But, I know that I am not an 8-5 person, so this was a great fit for me. Another aspect of this business I love are the people and the culture. Social marketing tends to attract very positive, inspiring people who work very hard for their success. I have learned from some amazing people in my 5 years doing this business, and I learn something new every day. I also love the concept of time leveraging and time freedom. Most people who start their business are also working a full time job, but the beauty of time leveraging is being able to fit this work into the nooks and crannies of your life, fitting it around your family and work obligations. When you have built a successful social marketing business, you can work part time hours and be paid for much more than full time work. You are building recurring, or residual income, which is an amazing thing. I also love the recognition we receive. A lot of times, you are working really hard and you are never recognized for it. Not in this business! We celebrate everyone! We love to gift, we love to put forth fun challenges, we love to CELEBRATE you! Flowers, jewelry, trips, cars, parties, etc. There is so much reward to being in this business!

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If you are considering getting into social marketing, there are a few things that you should look for in the company you are joining. Do your research before joining ANY company!

  • Look for a company with consumable products. This will create a demand for customers to reorder, especially if they love the products.
  • Make sure the company is in the DSA, or Direct Selling Association. This would mean that the company follows a high code of ethics and is being held accountable to those ethics of doing business. Check out to search for the company and look into the DSA!
  • Look into timing and trends for products. For example, Arbonne has 2 product lines, skin care and health/wellness. These are both huge trends, billion dollar markets and they aren’t going anywhere for a long time.
  • Check into marketplace demand for the product. Do consumers want your product?
  • Look for companies with global opportunities. Who wouldn’t want to build a global business?
  • Having a local team has been a great advantage in my own journey. But you can also build a business completely online with people all around the world! It is just nice to have local support, meetings, gatherings, etc.
  • And finally, find a company that has been around for 5+ years. Network marketing companies pop up all the time, and unfortunately, they close all the time too. There are a ton of amazing companies that have been around and successful for a long time, so you can be comfortable that your investment isn’t going anywhere. Arbonne has been in business for 38 years!

I hope that this was a little educational and eye opening for anyone who had a bad taste for social marketing. Anyone can do this business, we have doctors, lawyers, stay at home moms, college students, teachers, yoga instructors, etc.!  But it is not for everyone, and that is OK! I just want people to realize it is an amazing option for so many and if someone you know is starting their own business, make sure you support them. Don’t blow them off or bad mouth them. You don’t have to buy their product, but give them an encouraging word or think about people that you know that might be interested and give them the referral. If you really don’t want anything to do with something, be open and tell them that! We work really hard and we get a lot of negative thrown at us, so having some positive energy thrown our way can really brighten our day and give us the boost we need to get to that next goal!


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